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Loyalty expert to share what pharmacists DON’T know about their customers’ loyalty

Melbourne based Founder and CEO of The Point of Loyalty, Adam Posner will share some insights into the recent study “Across The Counter – Customer Loyalty & The Pharmacy” at APP.

With increasing competition, downward pressure on margins, and consumers who have maximum choice on where to purchase their health products and services, what are the levers to motivate customer loyalty?

The session will reveal the latest results and insights from an industry wide independent research study on customer loyalty to the pharmacy – from the point of view of both consumers and pharmacists.

Commissioned by Advantage Pharmacy Group, the independent research study was conducted to better understand consumer behaviour and perceptions of pharmacy shoppers across the different ages and generations.

Date: Friday 4 May
Time: 10.45am – 11.30am

Make sure you don’t miss the presentation hosted by Adam Posner on Friday 4th May at 10.45 – 11.30 am at the Australian Pharmacy Professional Conference & Trade Exhibition.

Published on 5 April 2018 on the APP 2018 newsletter: